About the programme
We are proud to announce a new chapter of our award-winning retail programme on one of the world’s most iconic shopping streets.
Called Meanwhile On: Oxford Street, we are inviting all innovative, cutting-edge and up-and-coming businesses looking to launch their first store to apply.
Up to 35 brands will be given a prime store location for an initial six-month period, 100% rent-free. There will be a variety of store sizes on offer, single tenancy and curated stores shared between like-minded concepts.
What we are offering
Successful applicants will benefit from:
- approximate six-month rent-free tenancy on London’s iconic Oxford Street
- a 70% reduction on business rates liability throughout tenancy
- an incredible package of support including store design, mentoring and management from independent retail consultants Someday Studios
- PR and marketing support
Eligibility and how to apply
Applications are now closed. Following an exceptional level of interest in our summer 2023 application period, we do not currently have a date to re-open applications. Any updates will be through our business newsletter. Subscribe to our business newsletter for updates.
Past pop-ups
Past pop-ups have also taken place in prime retail space on Oxford Street and Regent Street. Beyond retail, pop-ups have also tackled issues like mental health and disability discrimination.