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Adverts and signs

The advertisement control system covers a wide range of adverts and signs including shop signs and estate agents’ boards.

Published: 29 December 2020

Last updated: 2 February 2021

The advertisement control system covers a wide range of adverts and signs including shop signs, estate agents’ boards, and adverts on hoardings and flags. 

You should read the checklist of documents you need to submit before making your application.  

Advertisement consent checklist PDF, 139.11 KB, 1 page

The quickest method is to apply online. However, If you unable to do this, then you will need to download the application below, and send the completed form to the address on the form. 

Download advertisement consent application form (PDF) 


You will need advertisement consent for most kinds of outdoor advertising. This includes Illuminated advertisement signs such as fascia signs, projecting signs, advertisement hoardings and canopies attached to shop front that contain advertisements.

However, certain types of signs do not need our permission as they have what is known as ‘deemed consent’. For further information, see the planning portal

If the building is listed, listed building consent will also be required for the proposed advertisement (whether illuminated or not). 

A canopy to a shopfront with no advertisements requires planning permission. 

In assessing applications, we will look at factors such as design, size, materials, illumination, the relationship of the advert to the existing building and the impact on the street scene. 

The following supplementary planning guidance notes have been produced to assist property owners considering displaying advertisements

Advertisement design PDF, 889.57 KB, 18 pages
Shopfronts, blinds and signs PDF, 990.42 KB, 17 pages

Estate agent boards 

Certain parts of Westminster are covered by a Regulation 7 Direction, which controls the display of estate agent boards.  This removes deemed consent  which means anyone who wants to display such boards in these areas must apply for Advertisement Consent. 

The leaflet and map below gives more information and shows those parts of Westminster affected by this Direction: :