About Meanwhile On
Meanwhile On is a supportive platform for emerging brands, entrepreneurs, and creatives to launch stores. By transforming shops that are currently empty or with an undesirable use, we are bringing new concepts and experiences to add vibrancy to high streets while incubating brands that have the potential to become long-term occupiers.
Building on our award-winning Pop-Up programme, Meanwhile On is providing free or significantly reduced initial rents, 70% business rate relief, store design and fit-out support. There is also operational guidance and mentoring from our project delivery partner Someday Studios.
Meanwhile On is part of our Fairer Economy plan. This work supports our strategy for a vibrant and sustainable West End, to invest in high streets throughout the borough and enable jobs for local communities.
Stores
In partnership and with thanks to landlords Places for London and Royal London, the first stores will be:
Kindred of Ireland
Open now, until 25 August 2024, at 31 Brook Street, Mayfair.
Kindred of Ireland make luxury linen with heritage and heart, breathing new life into the tradition of Irish linen by creating timeless pieces with a contemporary edge.
CANVVS
Opening Autumn 2024 at 373 Oxford Street
CANVVS is a creator community, elevating and celebrating trainer art. In store, they will be offering a platform for local designers and showcasing customised and bespoke footwear.
Love Cocoa
Opening Autumn 2024 at 36 South Molton Street
The Modern Chocolatier: a B-Corp selling luxury and sustainable chocolate, Love Cocoa. Founded by James Cadbury, the great-great-great grandson of the Cadbury’s founder.
HADES
Opening September 2024 at 31 Brook Street
British handcrafted clothing brand HADES, with collections drawing inspiration from counter-culture, radical figures, ideas and history.
Applications
Meanwhile On received over 800 applications in the first round. A two-stage evaluation and selection process was undertaken to shortlist the most innovative, cutting-edge and up-and-coming businesses.
We are not currently accepting applications for the programme.
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Past pop-ups
Past pop-ups have also taken place in prime retail space on Oxford Street and Regent Street. Beyond retail, pop-ups have also tackled issues like mental health and disability discrimination.