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Meanwhile On: Oxford Street

About the programme

We are proud to announce a new chapter of our award-winning retail programme on one of the world’s most iconic shopping streets.

Called Meanwhile On: Oxford Street, we are inviting all innovative, cutting-edge and up-and-coming businesses looking to launch their first store to apply. 

Up to 35 brands will be given a prime store location for an initial six-month period, 100% rent-free. There will be a variety of store sizes on offer, single tenancy and curated stores shared between like-minded concepts.

What we are offering

Successful applicants will benefit from:

  • approximate six-month rent-free tenancy on London’s iconic Oxford Street
  • a 70% reduction on business rates liability throughout tenancy
  • an incredible package of support including store design, mentoring and management from independent retail consultants Someday Studios
  • PR and marketing support

Eligibility and how to apply

Applications are now closed. Following an exceptional level of interest in our summer 2023 application period, we do not currently have a date to re-open applications. Any updates will be through our business newsletter. Subscribe to our business newsletter for updates.

Past pop-ups

Past pop-ups have also taken place in prime retail space on Oxford Street and Regent Street. Beyond retail, pop-ups have also tackled issues like mental health and disability discrimination.

Find out more about past pop-ups.