North Kensington Health and Wellbeing Survey privacy notice | Westminster City Council Skip to main content

North Kensington Health and Wellbeing Survey privacy notice

How your data will be stored and used if you take part in the health and wellbeing survey.

Purpose of the research

We are conducting the survey as an ongoing commitment to understanding residents' health and wellbeing. We want to learn more about what factors affect residents' wellbeing and what activities and services they find beneficial. With this information, we can look to change services to better suit residents' needs.


Residents are selected randomly each year, so not all residents will be invited to participate. If you are contacted and do not wish to participate in this research, your data will be removed from our list, and you will not be contacted again.

How we collect your information

The survey is being delivered on behalf of the Council's Public Health Team by market research company Social & Market Strategic Research (SMSR)

Data is collected on tablets as part of a face-to-face interview or by completing an online form. If you consent to being followed up in 2023, you can provide a response to this survey by phone, post, email or face-to-face.

With phone follow-up, you will be asked if you consent to your call being recorded for training and monitoring purposes; you can decline. If you accept the recording, the recording will be deleted by SMSR within 24 hours of the call.

What information will we be collecting

We will be collecting information on how residents view their health and wellbeing, lifestyle information such as whether you smoke, the impact of the Grenfell Tower tragedy, and the impact of the current cost-of-living crisis

We will not ask you to tell us if you have any illnesses or health conditions, but we will ask you how you score your health (1 Excellent to 5 Poor) and score how you feel your health is now, compared to last year (1 Much better to 5 Much Worse).

To understand if residents' experiences are different based on age, sex or ethnicity.

We will be collecting information such as:

  • age
  • first language
  • sex
  • country of birth
  • income
  • ethnicity*
  • employment
  • religion*
  • housing tenure
  • sexual orientation*

Information marked with an asterisk (*) is classed as sensitive data

If you would prefer not to share this information, it is possible to state 'prefer not to say'.

Personal data

If you do not want to be contacted about this survey again, we will remove your address from the address list for this survey.

Personal data in this study refers to names, email addresses, postal addresses and telephone numbers.

If you do not have time to complete the survey on the day or would rather complete it by email, SMSR can collect your email address to send you a form. However, once you have participated, your email address will be deleted and not shared with the council.

If you consent to us contacting you again and receiving this survey next year, the council will securely hold your name and details of your preferred contact method until the research is completed.

If you do not want to be contacted about this survey again, we will remove your address from the address list for this survey.

Your personal information is only used for a specified purpose(s), but if we intend to use it for any other new purposes, we will normally ask you first. For instance, in some cases, the council may wish to use your information for another purpose, such as related to improving and developing services, or to prevent or detect fraud. In any event our processing will always have a demonstrable lawful basis. Where practicable and reasonable, we will always seek to inform you of any significant proposed changes to how we process or intend to process your personal data, to ensure full transparency over how we handle your information.

Who the information is shared with

Your information will not be shared with any other Council departments unless there is a lawful reason to do so. If you have consented to follow-up, your contact details will be shared with the research company conducting the follow-up survey in 2023.

How long do we keep your information?

Your information will be retained until the completion of the research on Friday, 29 December 2024.

Any personal data collected (name, address, phone number or email address) will only be used to ensure the council are able to link your responses across survey years, or so the council can delete your data if you wish to withdraw your previous survey responses.

If you have any questions or would like to talk to someone in our Public Health Team about this survey, please contact [email protected].

Published: 15 December 2021

Last updated: 22 August 2023