Westminster on the hunt for unique traders to join Soho’s Berwick Street Market

Wed, 15/07/2015

Following a £1.1m makeover, pitches are now available at one of London’s oldest and most loved markets, Berwick Street Market in Soho.

Westminster City Council is looking for high-quality and unique first-time traders to apply to run a market stall, from one to six days a week, for as little as £10.61 a day. 

Cllr Daniel Astaire, Cabinet Member for Housing, Regeneration, Business and Economic Development said: “Running a market stall can be one of the best ways for entrepreneurs to road test their business ideas, without risking huge overheads. Pizza Pilgrims is just one example. What is now a hugely successful chain of restaurants started out as two brothers selling pizzas from a stall on Berwick Street Market.

This is an exciting and affordable way for fledgling start-ups and first-time entrepreneurs to launch their new business, in the heart of London.”

Berwick Street Market began its life in the 1770s when shopkeepers displayed their wares on the pavements. It quickly earned its reputation as one of the most vibrant and diverse markets in London, and was the first place to sell tomatoes in 1880, and grapefruit in 1890. The market continues to live up to its reputation, with seasonal fresh produce, street food, gifts, crafts, fashion and more from Monday-Saturday.     

“Thanks to the new lighting, surfaces and facilities that have been installed as part of our regeneration programme, Berwick Street Market has truly been transformed into Soho’s local high street,” added Cllr Astaire.

New traders are encouraged to apply by 10 August 2015. Priority will be given to Westminster residents and applicants that offer something unique to complement the existing market and local retail offer.  

Last updated: 5 August 2016
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