Westminster City Council aims to ‘triumph over terrible teeth’ today, Friday 8 February; National Toothache Day.
With 35% of five-year-olds in Westminster suffering from at least one decayed, missing or filled tooth – compared to less than 25% across England – Westminster City Council has teamed up with Chelsea and Westminster NHS Trust, The Royal Borough of Kensington and Chelsea, and Public Health England to raise awareness of the importance of good dental hygiene in preventing tooth decay.
The campaign represents the first children’s dental health initiative co-sponsored by an acute hospital trust and local authorities.
In a dynamic animated video, ‘The Tale of Triumph over Terrible Teeth’, created by Westminster City Council and being shown in schools across the borough, the Tooth Fairy encourages children to brush their teeth in the morning and before bed with a fluoride toothpaste, and to cut down on sugary foods and drinks.
Cllr Heather Acton, Westminster City Council Cabinet Member for Adult Social Services and Public Health, said: “While the figures in Westminster are improving they are still unacceptable, especially given that tooth decay is almost entirely preventable.
“We are trying to reach as many children as possible so that they form good oral care habits from an early age. We’re also encouraging parents and carers to get their babies teeth checked as soon as they appear; which is completely free and gets them used to visiting the dentist.”
Chelsea and Westminster Hospital NHS Foundation Trust’s Dr Vikram Palit said: “Ideally we want to see every child grow up free from tooth decay, because every child deserves to have the best start in life. We hope this animation, along with our new Big Bits and Pearly Whites campaign, will help make children, parents and carers aware of the range of problems dental disease can cause, as well as how simple they are to avoid. For example—proper brushing, eating healthy snacks, drinking water in exchange for sugary drinks and making sure children visit the dentist by the age of one all make a world of difference.”
“We don’t want to see children coming through our doors with entirely preventable dental decay—with good habits early in life, more young ones can have a better chance at a happier and healthier childhood,” Dr Palit added.
Visit http://westminstertoothfairy.com to watch the video and take a fun quiz on oral health.