West End LIVE with MasterCard took place in Trafalgar Square on Saturday 18 and Sunday 19 June 2016. Celebrating its 12th year, the free musical extravaganza showcases the best of the West End. Attracting crowds of more than 500,000 people over the course of the weekend, West End LIVE with MasterCard is the largest event of its type in the world.
Organised by Westminster City Council and Official London Theatre with support from the Mayor of London, this year’s celebration delivered another star-studded, packed weekend of free entertainment from the West End’s biggest shows.
Cllr Robert Davis MBE DL (Deputy Leader and Cabinet Member responsible for Special Events, Westminster City Council) said: “This year, West End LIVE was bigger and better than ever before, with the crème de la crème of London’s musical theatre taking to our stage in Trafalgar Square, live and for free. Over the weekend, 500,000 people visited the area, contributed some £4.5 million to the local economy, and experienced an incredible line-up of world-class entertainment, showcasing the magic of the West End.”
The line-up for the West End Live stage this year included; American Idiot, Beautiful – The Carole King Musical, The Bodyguard, Charlie And The Chocolate Factory, Disney’s The Lion King, In The Heights, Impossible, Jersey Boys, Les Misérables, Mamma Mia!, Matilda The Musical, The Phantom Of The Opera, Showstopper! The Improvised Musical, Stomp, Sunny Afternoon, Thriller Live and Wicked.
New shows making their West End LIVE debuts over the weekend included Breakfast At Tiffany’s, Crazy For You, Guys And Dolls, Jesus Christ Superstar, Kinky Boots, Motown The Musical, Murder Ballad, The Secret Garden, Show Boat and The Wedding Singer.
Julian Bird, Chief Executive of the Society of London Theatre, said: “Each year hundreds of thousands of people come to Trafalgar Square to watch an incredible array of West End performances. From plays and musicals to cabaret and magic, West End LIVE showcases the diversity and incredible talent on the London stage and celebrates the world class status of the city’s theatre.”
Nicki Grant, Head of Marketing UK&I at MasterCard said: “West End LIVE is a wonderful event which we’re proud to sponsor – it brings the magic of West End theatre to hundreds of thousands of people, and it’s all completely free.”
Beautiful – The Carole King Musical
Breakfast At Tiffany’s,
Charlie And The Chocolate Factory
Crazy For You
Disney’s The Lion King
Guys And Dolls
In The Heights
Jesus Christ Superstar
Matilda The Musical
Motown The Musical
The Phantom Of The Opera
The Secret Garden
Showstopper! The Improvised Musical
The Wedding Singer
Photo: Pamela Raith