Boutique perfume brand makes it big in Westminster

Date: 
Wed, 31/01/2018

The industry-leading perfume brand behind the award-winning Gin and Tonic fragrance found its early success within the City of Westminster.

Lithuanian-born businesswoman Ruta Degutyte moved to Maida Vale in 2012 to start Art de Parfum, a London-based fine fragrance company that specialises in ethically-sourced, niche French scents.

The brand now ships worldwide and is sold through select boutique storefronts, including Covent Garden’s own Bloom Perfumery, with the coveted Gin and Tonic cologne winning ‘Best Fragrance’ at the annual International Beauty Shortlist Awards in 2017.

If you need guidance on how Brexit could impact you, call Westminster City Council’s helpline on 020 7706 6019

Ruta says the support of the business community in Westminster – especially the Westminster Enterprise Centre – was instrumental in helping her make Art de Parfum an international success.

“The Westminster Enterprise Centre became like a family for me for quite a few years until I got my business off the ground,” she said.

“I met lovely people, who were very supportive and who provided all the necessary information for a start-up like myself.

“It was probably the best thing that happened because it opened all the opportunities. The city is an international hub and probably the best place to be for inspiration, fashion, art or anything else.”

In recognition of the great contributions made by European Union citizens to Westminster’s business sector and the wider community, Westminster City Council leader Nickie Aiken recently launched a new advice service for the 30,000 EU nationals living in the borough who may be worried about their status in the lead up to Brexit.

The advice service, which is a joint initiative between Westminster City Council, Citizens Advice Westminster and the Migrants Resource Centre, includes a dedicated phone helpline for Brexit issues. Multiple phone appointments can be organised for complex issues and translators can also be arranged.

The helpline number is 020 7706 6019 and is open on Tuesdays and Thursdays from 11am to 2pm. For more information on the EU helpline and advisory service, visit Westminster Citizens Advice Bureau.

Westminster Enterprise Centre is part of the Paddington Development Trust's Employment and Enterprise Service, which helps local people get jobs.

Are you an EU resident with a story to share about your role in the Westminster community? Connect with us on social media and don’t forget to use #MyWestminster to join the conversation!


Last updated: 31 January 2018
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