The industry-leading perfume brand behind the award-winning Gin and Tonic fragrance found its early success within the City of Westminster.
Lithuanian-born businesswoman Ruta Degutyte moved to Maida Vale in 2012 to start Art de Parfum, a London-based fine fragrance company that specialises in ethically-sourced, niche French scents.
The brand now ships worldwide and is sold through select boutique storefronts, including Covent Garden’s own Bloom Perfumery, with the coveted Gin and Tonic cologne winning ‘Best Fragrance’ at the annual International Beauty Shortlist Awards in 2017.
Ruta says the support of the business community in Westminster – especially the Westminster Enterprise Centre – was instrumental in helping her make Art de Parfum an international success.
“The Westminster Enterprise Centre became like a family for me for quite a few years until I got my business off the ground,” she said.
“I met lovely people, who were very supportive and who provided all the necessary information for a start-up like myself.
“It was probably the best thing that happened because it opened all the opportunities. The city is an international hub and probably the best place to be for inspiration, fashion, art or anything else.”
In recognition of the great contributions made by European Union citizens to Westminster’s business sector and the wider community, Westminster City Council leader Nickie Aiken recently launched a new advice service for the 30,000 EU nationals living in the borough who may be worried about their status in the lead up to Brexit.
The advice service, which is a joint initiative between Westminster City Council, Citizens Advice Westminster and the Migrants Resource Centre, includes a dedicated phone helpline for Brexit issues. Multiple phone appointments can be organised for complex issues and translators can also be arranged.
Westminster Enterprise Centre is part of the Paddington Development Trust's Employment and Enterprise Service, which helps local people get jobs.
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