NSPCC and Westminster City Council launch zero tolerance approach to child neglect

Thu, 13/10/2016

The NSPCC and Westminster City Council are joining forces to raise awareness of the signs of child neglect and where to find help.

For the next 6 months, the children’s charity will be working with Westminster, along with the Royal Borough of Kensington and Chelsea, Hammersmith and Fulham, and support from the Local Children’s Safeguarding Board.

Together they are calling on people to take a zero tolerance approach to neglect and contact the NSPCC’s helpline if they have any concerns about a child.

They will also be working with staff at nurseries and Children’s Centres to ensure children experiencing neglect get access to the help they need to turn their lives around. The NSPCC knows that providing the right help at the right time can change a child’s life.

Although the number neglect cases referred by the NSPCC helpline to external agencies for further investigation has fallen, there are likely to be more cases that have gone unreported.

Neglect is the ongoing failure to meet a child’s basic needs such as feeding them and clothing them. It is the most common form of child abuse with one in ten children experiencing it.

Councillor Danny Chalkley, Cabinet Member for Children and Young People, Westminster City Council, said:

“Westminster is committed to ensuring the safety of all children and young people in the city which is why we have launched this campaign with the NSPCC.

“No child should ever experience neglect, and this partnership will mean more children than ever are able to get the help they need.”

Emma Motherwell, NSPCC Local Campaigns Manager, explained: “Preventing neglect is everyone’s responsibility. If we’re all aware of the signs we can get help for children before it has a lasting impact. With help they can recover."

There are 4 types of neglect:

  • Physical neglect - Failing to provide for a child’s basic needs such as food, clothing or shelter. Failing to adequately supervise a child, or keep them safe
  • Educational neglect - Failing to ensure a child receives an education
  • Emotional neglect - Failing to meet a child’s needs for nurture and stimulation, perhaps by ignoring, humiliating, intimidating or isolating them
  • Medical neglect - Failing to provide appropriate health care, including dental care and refusal of care or ignoring medical recommendations

View more information about neglect and child safeguarding

Anyone with concerns about a child can contact the NSPCC in confidence via their free helpline on 0808 800 5000 or by emailing help@nspcc.org.uk. Visit the NSPCC website for further advice.


Last updated: 27 October 2016
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