The NSPCC and Westminster City Council are joining forces to raise awareness of the signs of child neglect and where to find help.
For the next 6 months, the children’s charity will be working with Westminster, along with the Royal Borough of Kensington and Chelsea, Hammersmith and Fulham, and support from the Local Children’s Safeguarding Board.
Together they are calling on people to take a zero tolerance approach to neglect and contact the NSPCC’s helpline if they have any concerns about a child.
They will also be working with staff at nurseries and Children’s Centres to ensure children experiencing neglect get access to the help they need to turn their lives around. The NSPCC knows that providing the right help at the right time can change a child’s life.
Although the number neglect cases referred by the NSPCC helpline to external agencies for further investigation has fallen, there are likely to be more cases that have gone unreported.
Neglect is the ongoing failure to meet a child’s basic needs such as feeding them and clothing them. It is the most common form of child abuse with one in ten children experiencing it.
Councillor Danny Chalkley, Cabinet Member for Children and Young People, Westminster City Council, said:
“Westminster is committed to ensuring the safety of all children and young people in the city which is why we have launched this campaign with the NSPCC.
“No child should ever experience neglect, and this partnership will mean more children than ever are able to get the help they need.”
Emma Motherwell, NSPCC Local Campaigns Manager, explained: “Preventing neglect is everyone’s responsibility. If we’re all aware of the signs we can get help for children before it has a lasting impact. With help they can recover."
There are 4 types of neglect: