Joint statement from Mayor of London and Cllr Rachael Robathan, leader of Westminster City Council:
“It is good to see Londoners returning to the West End to support local retailers. This weekend we can expect many more visitors - either shopping or taking in festive sights such as the Trafalgar Square Christmas tree, which makes the run-up to Christmas so special.
“At the same time, a key part of supporting London’s businesses recover from this pandemic is ensuring we get this deadly virus under control. With cases rising in many parts of the capital, it is vital that we all work together to control its spread. Otherwise we may face tougher restrictions, which would greatly harm shops in the West End, our hospitality sector and the whole of London’s economy.
“We are appealing directly to Londoners - when out shopping it is essential that you follow the rules. You must wear a face covering in shops and keep a two-metre distance wherever possible. We have worked to make the West End COVID secure with wider pavements - including making Regent Street car-free on Saturdays - and regular signage to help Londoners keep their distance.
“The council, supported by City Hall, is launching a campaign to help people choose the safest way and time to travel to the West End to enjoy everything on offer. Try to avoid travelling on public transport during rush hour, and walk and cycle where you can. The campaign will show people when footfall and public transport is likely to be quieter.
“If you have symptoms – don’t take a chance and don’t go out. Self-isolate immediately and get a test.
“Businesses across London have worked really hard to make their premises Covid-safe – but we must all play our part in following the rules. So this weekend shop safe.”
To view our quieter travel and shopping times in the West End visit: westminster.gov.uk/shop-safe-quieter-visit-times