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Shape the future of your City

Welcome to the Westminster Innovation Challenge

Welcome to the Westminster Innovation Challenge

At Westminster we are set on becoming a Smart City for All, one that works for its residents, its businesses and its visitors.

Our new Innovation Challenge is calling on everyone who works in, lives in or visits Westminster to share their bright ideas to make life in Westminster better than ever. We will then work with our partners to bring the best ideas to life for the benefit of all.

Entering is easy – read on to find out more about the challenge and then submit your idea straight away.

Now is the time to get involved and help make Westminster a Smart City for All.

Submit your idea

What is the challenge?

We are giving everyone who works in, lives in or visits Westminster the chance to suggest their own improvements as to how the city runs.

You have until 5th December 2021 to submit your idea. Entries will be judged by an expert panel and winners will be announced in early 2022.

We will then work with our partners and services to develop the ideas and trial them in real life.

Get involved and together we’ll build a smarter city for all.

Your idea can be big or small

We are looking for any ideas that makes life in Westminster better. Maybe it’s a park that needs an open-air gym, a social media placement scheme, or a city hotel for bees.

Whatever it is, we want to hear about it. 

Our Smart City team are focusing on the following four key areas – perhaps their work might kick-start your creative thinking.

This is an icon to represent extraordinary experiences

Extraordinary experiences

For residents engaging with us, employees heading to work, or tourists exploring the city, we want to make that experience extraordinary.
Do we need smarter street signage, a sleek customer service experience, or more pop-up exhibitions? It’s over to you.

Empowering people icon

Empowering people

People are at the heart of everything we do and we want everyone to feel empowered to get involved in shaping the city.
Whether your idea tackles loneliness in the city, or builds people’s digital skills, we want to hear it.

This is the Clean Tech City icon

Clean tech city

We must do all we can to make our future cleaner and greener. What ideas do you have to meet the challenge?
Is it about tackling food waste, encouraging more sustainable travel or supporting biodiversity? Get involved and let us know.

Smart City innovation icon

Driving innovation

We want our businesses and communities to thrive in the city. We’re championing creativity from all sectors.
Our new Innovation Hub at City Hall is already a hive of fresh thinking, but what else can we do to drive innovation?

Now is the time to share your idea and help shape our Smart City for all.

Submit your idea


Read more information about how we are working to build a Smart City for all.

If you would like more information or have any questions, please contact: [email protected] 

If you would prefer to submit your idea by post, please send your entry to:

Innovation Challenge Team,
16th Floor,
64 Victoria Street,