Westminster City Council has appointed Elad Eisenstein as its new Oxford Street Programme Director, a key appointment to the team that is working with local groups and partners to develop ideas and deliver on the Council’s promised investment in this key district within the West End.
Trained as an architect and urban designer, Elad is a cities and regeneration expert with two decades of experience specialising in leading, designing and delivering complex and large-scale urban projects across the globe. Past projects include Stratford City’s International Quarter and Tottenham Regeneration in London, NOMA in Manchester, Sydney’s Central Railway Corridor (C2E) and Circular Quay, Zuidas in Amsterdam and the Singapore Sports Hub. He is due to take up his new post in Westminster in October 2020.
The Council is totally committed to supporting and enhancing Oxford Street and the surrounding neighbourhoods and has previously set aside £150m of capital funding to kickstart this vital work. Since the start of the pandemic, engagement with local residents, businesses and partners has been ongoing to understand the longer term impacts of Covid on central London’s economy in order to develop appropriate plans and initiatives that will ensure it will be fit for the futureWestminster City Council Leader, Cllr Rachael Robathan, said: “We remain totally committed to supporting the unique economy of the Oxford Street District. We are only too aware of the changing landscape and we are working to understand the longer term impacts of the pandemic on central London’s economy to ensure our plans for the area remain relevant.
“That’s why we’re pleased to announce the appointment of our new Oxford Street Programme Director, Elad Eisenstein, who will join the council later this month. He has a track record of successfully working on major schemes across the globe and will be a very welcome addition to our team as we develop fresh ideas and deliver on our promised investment.”
Elad Eisenstein said: “I am grateful for the opportunity to come on board and work with members and partners on shaping such an important piece of London. The unprecedented impacts of the pandemic are challenging us to redefine the way in which we live, work, move around and play in our cities. As one of the world’s leading global destinations as well as being the beating heart of London’s West End, Oxford Street District has all the ingredients to spearhead a wider sustainable recovery of central London and successfully drive forward short, medium and long term plans that will be vital to local communities, businesses and international markets".