Research and Customer Insight
Westminster Research Insight Reports
Westminster’s Research and Customer Insight Team seek to understand the reasons behind public opinion, rather than just benchmark and report on individual surveys or projects they run. The insight reports on this page summarise their current thinking on the ideas and issues that they have been recently investigating.
If you would like any further information on the issues discussed, or are interested in topics not covered here, please contact Neil Wholey, Head of Research and Customer Insight, Westminster City Council.
Evaluating your communication tools: What works, What doesn't?
Westminster City Council's latest Insight Report which covers the ever changing field of media and PR evaluation. This report sets the standard for how to evaluate different media, from new to old.
Census 2011: Research into potential problems
Census research reports commissioned by Westminster City Council. Describing the complexities of carrying out the census in the borough, they outline ways to improve success rates in the future.
Behaviour Change and Channel Shift
This paper can be used as a practical guide to behaviour change, but also discusses some theories associated with influencing decisions to improve outcomes, and how these can be put into practice.
How Westminster became safer
This report champions partnership working between the council, police and other public services to reduce crime at a neighbourhood level based on research evidence.
How to be healthy in Westminster
This report summarises how different factors can impact on health in Westminster and how perception of health can affect how people feel about local public services.
How Communications Works
This report showcases the use of research in local government communications. It can be used as a guide to improving reputation through effective communications based on robust research evidence.
Delivering the Living City
This report assesses what residents think about Westminster as a place to live and how satisfied they are with the council and the services it provides.
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