Business West End

Business West End

"If we aspire for the West End to be seen as the nation’s high street, we need to be seen as quality street, not cheap street."

This quote from Sir Simon Milton, Leader of Westminster City Council, made in a speech to the London Retail Summit (October 2006), encapsulates the council’s ambitions for a world-class West End at the commercial heart of London.

The area has earned its reputation as London’s premier visitor attraction because of the unrivalled range of experiences – theatre, food, shopping and film.

Our job now is to work with partners to ensure that in future, the West End offers a world-class experience.