Information for Applicants

 
 

Adverts & Signs

Outdoor advertising is an important feature in the street scene of many parts of Westminster, especially in the more commercial parts of the West End. As well as having the practical purpose of providing information about businesses, goods, events and other matters, its presence is often a great influence on the appearance of a street as seen by a passer-by.

The overall design of individual advertisements, their size, what they are made of, whether they are illuminated, the type of building they are on, their position on the building, the appearance of surrounding buildings, and their cumulative effect, are all important factors in the impact of a single advertisement on the street scene. A particular design may be appropriate in one location, on a particular building, but the same design may appear discordant on a different building of in a different place.

The City Council is principally concerned to ensure that all outdoor advertising is of a high quality, well suited to the building or street for which it is proposed and makes a positive contribution to the appearance of an area. The City Councils statutory polices for outdoor advertising are contained in the Unitary Development Plan.

Additionally the following guidance notes have been produced to assist property owners considering displaying advertisements.



Find out if a Property is in a Regulation 7 Direction Area here